If you are feeling overwhelmed, know that I went through that too. The learning curve is steep, but if your WHY is big, you can succeed. My WHY 7 years ago was to rediscover who I was before I lost a lot of my memories and that’s important to help me know who I am and who I am becoming. My WHY got me here, and I must also mention, with God’s grace and help.
And during this process of rediscovering myself, I’ve actually discovered so much more about myself, how much God loves me, my deep compassion for humanity, what I’m willing to do for others…
Let me break the mystery of making money online down for you here and now.
The Internet is just another communication channel. When it comes to sales and marketing, it’s always about coming out with a solution and providing value. You can’t sell something to anyone if there’s no value in your product. You can’t offer anything to anyone without knowing how priceless you are in the first place ~ 3 trillion cells to your name daily!
All the products people are selling to you are built upon this principle of providing a solution and value.
Your domain name is an online address for people to be able to find you and interact with you and buy your recommendations from you.
Your autoresponder is a marketing solution to help you follow up properly with your prospects to provide them with value. You need to guide your prospects so that they can see what value you are offering and be blessed by your solution. Then, you’ll make a sale!
So, you need 1. your Ad to attract them to 2. your presell page that will make them aware of a problem that requires a solution on 3. your sales page. Then, after they submit their email address for you to follow up, and land on your sales page, they are ready to purchase. This is the Marketing and Sales Process.
If they didn’t purchase, * your follow up * will further help them to eventually see the value in the solution you’re offering them. Many more sales happen here. Personally, I consider this follow up part the marketing funnel.
Once you have your product’s Sales and Marketing Funnel in place, meaning your presell page, sales page and follow up emails, you just need to focus on driving traffic.
Putting up ads is the key to * driving traffic * to your presell pages. No traffic = No sales.
Just like an offline business. You need to find a way to get people to view your presell pages.
Who says making money online has to be only confined to online methods of driving traffic? Have you ever visited a website based on a business card, a car decal, a recommendation from a friend via WhatsApp or simply from some offline advertising?
Don’t underestimate where your own circle of influence can get you. Get creative!
Organic or unpaid traffic would also include blogging. This is one of the most effective ways of getting people to know and trust you enough to see the value you are offering and buy from you. There are many other ways which would all include time and effort on your part.
Quick ways of getting people to your presell pages is by sending out solo email ads and doing social media ads. Facebook ads is one of the very fast ways, but done wrongly can put a hole in your pocket.
If you want to do paid advertising, you need to always test out your ads on a small scale. If you can’t achieve a good profit margin, you can’t scale things up. In fact, most marketers do not succeed online because they do not know their numbers.
Simply put, the cost of advertising and the cost of your whole marketing and sales system all need to be factored in. Making back the amount you fork out will only get you to the breakeven point. You need to make much more than that
Test and track the click through rates of your ads, the optin rates of your presell/capture pages, the sales conversion rates of your sales pages, the open rates of your follow up emails …
Testing and tracking is important when it comes to paid advertising, which is what I mainly do. I view my time and effort as priceless. So, I personally prefer to use money in the area of advertising. But I strongly believe in not losing touch with the organic ways simply because I want to be able to help others along.
Unpaid advertising through blogs and certain sites are definitely feasible, but they need time and patience, and they are scalable in terms of the amount of time and effort you put into building them.
Watch out for my next post. I’ll be recommending things for you to invest in for you to be able to take all the necessary steps to start making sales online. I’m planning a course of action together with a small amount of investment on your part to get you to the new level I call the Breakthrough.
I will also include ways that are free so that whether you can afford it or not, you can move up to have your Breakthrough
Meanwhile, like my post here and leave me a comment. I’ll take all the comments seriously while coming out with my next post.
As an Internet Marketer, there are actually many things to learn and master.
Here in this post, I’ll share with you 3 DOs and 3 DON’Ts that I personally practise in order to keep my sanity.
#1 Focus On One Thing At Any One Time.
This may sound simple, but trust me, it’s one of the hardest things to do when it comes to marketing online. There is a whole lot of things to do, and so little time!
If you find that you are somewhat racing against time all the time, know that you’re not alone. This can lead to the OVERWHELMING FEELING most marketers would understand, and DISCOURAGEMENT is just around the corner…
How can we handle this issue?
Literally focus on doing one task for a fixed period of time; 15 to 30 minutes, up to me to determine how much time I’ll need, but I’ll just do one task during that timeframe!
If I can’t complete the task within that timeframe, I’ll still take a 5-minute break, and then continue with the task after that. Sometimes, it’s more helpful for me to take my mind off the task for a while, and as such, I’ll simply move on to another task that is usually unrelated to the first task, and come back to it after doing one or two different tasks with similar intervals… having a timer forces me to stick to the timing
#2 Simplify Early
If I can have things done in a simple manner, I would do so as early as possible. Doing things in a complex manner would cause things to become more complex, making room for more mistakes to be committed. This principle not only applies to Mathematics, which is my favourite subject, but is very much applicable to everything else in life.
Keeping things simple right from the get go is the way to go. If I have a plan or strategy that requires more than a page to list everything down in point form, I would consider that complex.
#3 Due Diligence —> Research and Test Things Out
Before deciding on selling or even buying a product, always do a thorough research. Having said this, it still takes some discernment when we look at reviews.
Some marketers like to give “especially bad” reviews even to great products in order to kill their competition and promote their “number one” recommendation. Thus, we need to be aware that not all reviews are accurate.
Many reviews we find online are not objective. Some rave reviews are worded to just get us to spend our money… and to later regret it. Some reviews are pretty rich in detail, and yet it may be ghost-written to push a certain perspective to us.
Sometimes, the most relevant content just wouldn’t show up on the first page of the search engine. We may refine our research by typing in the relevant keywords in the search engine and adding a “+ forum” or “+ blog” etc. to look for relevant content under a particular platform of our choice. A neat trick.
We must make it our best practice to test things out and track our results before scaling things up. We could test out our ads using alternative platforms like traffic exchanges and track the performance of our ad copies, our presell pages and our offers.
An alternative cool approach is to simply get involved in a Facebook group or some active forum or any platform where you can ask for objective opinions from other members who know things you might not know
Okay, now let’s move on…
#1 Do Not Look For Imaginary Limiting Beliefs
It’s always good to be able to identify the beliefs we have that prevent us from achieving success and thus limit the potential within us.
These limiting beliefs pop up occasionally in our conversations with the people around us, our self talk and our quiet time when we pray and reflect about our lives. Becoming aware of them helps us to remove the limitations we’ve placed on ourselves.
If you believe that you have a limiting belief that is holding you back from succeeding, even if in reality there’s nothing holding you back, you will be held back from success just because you’re actually and effectively imagining yourself being held back. Such a search for a limiting belief is self-sabotaging.
Don’t get me wrong. There’s nothing wrong with searching out for our limiting beliefs and then replacing them with beliefs that set us free, but if we can’t find any more limiting beliefs, we just don’t go making one up to limit ourselves!
#2 Do Not Use Your Ads To Sell
The purpose of creating your ad copy is to grab attention to direct your prospective audience to your presell, and never to sell the product. If your ad audience perceive your ad to be even trying to “sell something” to them, chances are they would run away swiftly in the opposite direction. Selling using your ad copy is like asking your blind date to marry you immediately during the initial introduction.
#3 Do Not Be Greedy
This may seem like common sense, but it’s in our frail human nature to do so. If we come from a place of greed, nothing would ever satisfy us. Also, greed prevents us from truly having our clients’ interest at heart.
With greed as our motivation, we would never be contented with earning a couple of thousands, and we would most likely disappoint, overload and overwhelm ourselves eventually. It also makes us especially vulnerable to the Squirrel or Shiny Object Syndrome.
Of course there are many other DOs and DON’Ts that I can write about, like do put yourself in your client’s shoes, do overdeliver, don’t sell yourself short, don’t sweat the little things, don’t give up… but I’m not writing a book here
What about you? What would your DOs and DON’Ts be? Coming up with them would definitely help you frame your mind and intentions properly to be able to become a good internet marketing person. Do share your special DOs and DON’Ts here so that we can all learn a little more, and grow stronger and wiser together
Cheers Be Blessed!